Digital Marketing Career Opportunity

Category: Education

Digital Marketing Career Opportunity

Digital Marketing Skills

The Most In-Demand Career Opportunity , You’ve heard the impressive statistics: 150,000 digital jobs are predicted by 2020, digital marketing salaries are rising and Ireland’s digital economy will soon be worth ‘Great,’ you think as you get fired up and ready to embark upon a lucrative digital marketing career. But there’s just one teeny tiny potentially life changing thing – you don’t know what skills you need or how to hone them.

We spoke to a number of leading digital marketing recruiters and asked them this one kind-of crucial-question: what are the digital marketing skills we need this year and beyond? They reveal the most in-demand skills for 2016 and we even unveil some useful tips on how to break into a brand new digital career.

After years of recession, lots of heartbreak and rejection it’s time you take back control of your career and get a little strategic about its direction. A clearer career path and a more secure bank balance awaits…

Today, there appears to be a huge demand for brand management and advertising skills as well as the more technical skills. Below we prepare you for when the digital marketing market matures (and it’s already happening) and reveal the most sensible specialist roles to invest in.

1. SEO Specialist/Inbound Marketer

Search Engine Optimisation (SEO) isn’t just about getting your website found anymore. As Google’s search algorithm matures businesses are becoming more aware of the importance of implementing whitehat solutions like content marketing and guest blogging. SEO is certainly not dead – in fact it is growing, changing and evolving at a rapid rate. What’s more? It has been cited as one of the most in-demand skills of the year both amongst our recruiters and by Smart Insights.

Digital marketing managers need to find people who have built up a deep understanding of two core things: 1. The importance of providing value for the customer and building important relationships through inbound marketing practices. 2. The technical elements involved like canonicalisation and XML sitemaps. Oh and I’d add one final (but very important) thing. You’ll need to be genuinely interested in SEO and keeping a close eye on the constantly changing landscape to succeed in this industry.

2. PPC Executive

The demand for Pay Per Click (PPC) specialists is heating up as businesses begin to see the important role PPC plays in bringing targeted traffic to their website. The role of the PPC executive is simple in theory: try and get the company’s website to the highest Google ranking possible. However, with high budgets at stake and more businesses than ever fighting for that coveted number one position, finding the right candidate can prove tricky.

If you’re thinking of getting into PPC you’ll need excellent maths and strategy skills. A firm grasp of both Google Adwords and Google Analytics is absolutely essential to ensure that you can effectively create, optimise and report on results-driven campaigns for your business.Your goal will be to get the most targeted traffic to your company’s website at the lowest cost possible.

3. Content Manager

With every new Google update announced and every new social media algorithm implemented the importance of content marketing becomes increasingly clearer. The demand for qualified content marketers has surged in the past year as digital marketing managers realize the value of providing valuable content to their customers. Quality content creation feeds into many essential elements of the digital marketing mix, including email marketing, social media and SEO strategy.

Businesses are finding it difficult to find good writers with a firm knowledge of digital marketing. If you are a writer and are interested in becoming a content marketer you will need to spend some time learning and practicing the digital marketing fundamentals. Even more important? You will need to showcase your ability to create and implement an effective content marketing strategy that can help lead generation and increase engagement and brand loyalty.

4. UX Designers & Developers

Demand for technical skills are also at an all time high – for example, today User Experience (UX) designers are highly sought after. User Experience Designers plan and create the look and feel of a website (or mobile application) to meet the demands, needs and desires of a brand’s target audience. Businesses are recognizing the growing importance of this role as consumers continue to demand better products and experiences.

Daily tasks are varied but can involve creating wireframes, conducting user testing, creating surveys, analyzing data and sketching out story-boards. A UX designer is responsible for enhancing customer satisfaction by improving the usability, navigation and ease of a product. They have one goal in mind: improving the user’s path.

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